Foremost, consumer perception, which includes both knowledge and experience with a brand and its products, builds brand equity. The perception that a consumer segment holds about a brand directly results in either positive or negative effects.
Outside of improving search performance he likes to fine tune his fleet of vehicles. When it comes to your search performance there are a lot of factors to consider: Have you got all your technical SEO in order?
Is the page tagged up semantically, and easy to navigate and understand? The list goes on. But have you considered whether brand awareness also has an effect? As Google and the other search engines strive to deliver the most relevant and useful content to their customers, surely at some point in the future how much your brand is talked about, and in what way, could play a part in the overall ranking factor even if only a small element of the analysis?
If this seems far-fetched or nonsensical then consider a patent that Google put forward where they detail what constitutes a link: Links for the group can include express links, implied links, or both.
An express link, e. An implied link is a reference to a target resource, e. Thus, a resource in the group can be the target of an implied link without a user being able to navigate to the resource by following the implied link. But what about these implied links?
Will they also play a part? Do people trust your brand? We know that Google takes a long hard look at bounce rates to sort rankings. The logic being rightly that if a user lands on a page from a specific search but bounces off quickly then the content is probably not useful for someone using that search.
Could Google do the same surrounding brand mentions and sentiment? If Google can see through implied links and other factors that your brand has a lot of negative sentiment, or for a specific service or product you offer, then would they push you down the rankings so that customers find a brand that performs better with the idea being that the positive brand better serves customer needs?
More importantly would they be right to? Should Google be deciding whether a brand gets seen based on what people think about it?
These kinds of issues could come into play if brand awareness and online sentiment begin to be factored into search rankings.
The study is to investigate the impact of brand awareness, perceived quality and brand loyalty on brand profitability with mediating effect of purchase intentions. Knowledge gap There is vast literature available on the impact of brand awareness (Keller, ; Macdonald & Sharp, ). The impact of brand awareness, brand association and brand perceived quality on female consumers' purchase decision of foreign makeup products (a study on youth segment). International Conference on Business & Information (s. ). and the impact of the Internet will vary according to the role that the brand plays. Secondly, there are a variety of Internet technologies which will affect brands in a variety of ways.
Having accessible and correct NAP information definitely helps with local SEO results, but Google also reinforces this by cross-referencing any local citations found. So your level of brand awareness and brand mentions on a local scale can really help this kind of search performance.
But does it go further than this? If there are several other burger bars in your area, but Google can see a lot of brand mentions on other local sites implied links only will they drive you up the rankings?
It would make sense for that to be the case, but then what if most of these were negative brand mentions? You can see things starting to get sticky quickly. More and more people interact with brands directly, or indirectly, via social media.
When they like a post, follow an account, share some content, or post directly to a brand or mention them, a user is signalling their awareness of the brand, and potentially whether they approve or disapprove of the brand too as we covered when looking at brand sentiment earlier.
The number of people who have active social media accounts must outweigh, by quite some margin, the number of people who run active, quality blogs that can provide express links to your site.Purpose: The purpose of the study was to investigate the impact of packaging, price and brand awareness on brand loyalty.
Rationale: The study sought to extend empirical evidence on the association between brand loyalty and product-related factors: packaging, price and brand awareness.
Methodology: The study adopted a quantitative survey approach and was conducted in a paint . Download Citation on ResearchGate | The Impact of Brand Awareness on Consumer Purchase Intention: The Mediating Effect of Perceived Quality and Brand Loyalty | The purposes of the study are to.
and the research problem was identified as “To what extent the brand awareness, brand association and brand perceived quality could impact on young female consumer purchasing decision of foreign makeup products” Research Objectives The following major objectives were identified in accordance with the research problem: 1.
awareness (customers' knowledge of a brand), perceived quality (quality level provided by a brand), brand associations (brand-driven triggers affect a customer buying decision), and other assets such as competitive. Brand awareness is a key component in understanding the effectiveness both of a brand's identity and of its communication methods.
Successful brands are those that consistently generate a high level of brand awareness, as this can often [quantify] be the pivotal factor in securing customer transactions. of brand equity (perceived quality, brand awareness and brand image).
Higher prices impact negatively on brand. In addition, there found a positive relationship between brand awareness and brand image . Yoo, et al.  studied perceived brand equity in view of .