With an area of nearly 13 square kilometers, PLAZA an acronym for Zaragoza Logistics Platform would be by far the largest logistics park either built or under development in all of Europe. This case illustrates the motivations behind such an undertaking, the reasoning used in deciding the feasibility of the location of the park, and also the advantages and disadvantages related to the project. The case provides sufficient data to prepare an analysis from the point of view of a potential customer, where the cost advantage or disadvantage of locating a facility in Zaragoza with respect to Rotterdam, a preferred European location can be quantified, and where the parameters can be changed to determine the main drivers behind such a decision, and how changes in these drivers can affect the customer's analysis. The results are meant to serve as input for PLAZA management to understand which types of customers to target, and how to address the issues that could hinder the park's projected growth.
December 5, Photograph courtesy of Dashboard The idea for glow-in-the-dark ramen came to Ami Sueki in a dream. Four months earlier, she had founded her avant-garde design studio Zoo as Zooand her mind was constantly racing with new ideas and weird projects she and her team might bring to life.
But no concept was quite like the one that came to her in the dead of night. A year after the dream, Sueki—a former industrial designer for Coca-Cola who before that studied neurobiology at Duke—happened to recount it over lunch serendipitously, at a noodle house with Courtney Hammond.
Hammond is co-founder of Atlanta-based creative agency Dashboardwhich has pulled off such feats as transforming the six-acre Oakland Cemetery into a multi-discipline art installation and locking two artists inside a vacant former nightclub for three weeks.
A night at Nakamura.
Photograph courtesy of Dashboard The most pressing order of business in launching Nakamura. The inventors at Bompas and Parr have studied luminescence and its culinary applications for more than a decade, debuting it publicly at a installation at the San Francisco Museum of Modern Art.
In that instance, they infused jelly with quinine, which is derived from tree bark and found in tonic water—and glows under black light.
After three weeks in the lab, the inventors were able to craft a glowing bowl of noodles that, despite its radioactive-looking appearance, is safely made with all-natural ingredients. Sueki says she wanted guests to not only be wowed by the food, but to become emotionally invested in the story of its creation.
Thus was born the Nakamuras: As Sueki tells it, after losing their parents in a storm, the seven Nakamura children spend their days roaming the globe searching for them and making ramen.
Every aspect of the Nakamura. This, Sueki says, is fundamental to the experience.
Her vision for Zoo as Zoo is to help cultivate a globally recognized, weird, creative scene here, rather than focusing on places that already have such scenes.Plaza, the Logistics Park of Zaragoza Author’s Name H. Wayne Huizenga School of Business and Entrepreneurship LOG - International Transport & Logistics Term The Logistics Plaza of Zaragoza is the largest logistic park in Europe.
It is a ten-year project that started in , which is now at the middle of its completion. Located next to PLAZA Europe’s largest logistics park Tulip Inn Zaragoza Plaza Feria offers free outdoor parking free Wi-Fi and modern rooms with flat-screen TVs.
Central Zaragoza is a minute drive away. The Tulip Inn Plaza Feria features bright air-conditioned . The scenario study is rounded out with a series of essays that address a wide range of future-related themes.
“Logistics ” is the continuation of the series “Delivering Tomorrow,” which was published by Deutsche Post DHL Group. Founded in , ZLC is located in the heart of Europe’s largest logistics park (PLAZA) in Zaragoza, Spain.
Ten months of challenging coursework, cutting edge research, and industry interaction provide ZLOG graduates with the problem solving and leadership skills that companies seek in an increasingly complex and dynamic marketplace.
The program was established in by the MIT Center for Transportation and Logistics (CTL), the University of Zaragoza (Spain), the government of Aragón, industry partners, and the PLAZA logistics park in Zaragoza, Spain.
PLAZA: THE LOGISTICS PARK OF ZARAGOZA Case Solution Background: PLAZA was the brand new park located near Zaragoza, Spain, which provided the facilities for different businesses around the country with major focus on supply chain and logistics facilities.